User experience is the name of the game
In the software development space it is easy to get carried away with the possibilities your particular technology can bring, but having all the latest bells and whistles, and charging a premium price is absolutely pointless unless your customers actually can and want to use it.
When Sign In App was formed back in 2015, we never envisaged just how varied our current customer base would be, with our technology being regularly used in niche retail stores, care homes and even doggy day care, with new verticals coming on board all the time. Our top aim is to make our technology as simple to use as possible, so it appeals to the widest possible demographic.
A recent Guardian article hammered home the importance of keeping the customer in mind, particularly the older customer, when it reported that around 10,000 baby boomers turn 65 in the US every day. That number is only going to increase as the years go by.
A United Nations report from 2017 entitled World Population Ageing also backed that up, revealing that the number of people in the global population over 60 hit 962 million that year, more than twice as many as in 1980 when there were 382 million. That number is expected to double again by 2050 when it is projected to reach nearly 2.1 billion.
In short, the ‘grey market’ is going to make up a massive percentage of all technology companies’ target markets. Not only will many of these people still be working well in their late 60s and beyond, thanks to pension changes, healthier lifestyles and a desire to stay young at heart, but they will expect technology to make every aspect of their lives easier.
Our goal is to ensure our technology is easy to use regardless of age, sector or ability. Whether we are used by primary school children or care home residents, our emphasis will always be on making life easier for our customers. It is why we get such great feedback: we’re rated 5/5 for ‘ease of use’ on Capterra by our customers.
Unlike other pieces of technology, Sign In App is very easy to install. All that’s needed is to connect an iPad to a stable WiFi connection, download the app and you can be up and running in 15 minutes. We chose to support iPads due to their reliability, quality screen and overall value for money.
Our design is clean and simple. Whether you’re a visitor signing into the iPad or a member of staff using the online portal or companion app, you’ll notice we keep all steps as minimal and simple as possible, without sacrificing powerful features and functionality.
Our customers are always willing to share their thoughts on what functionality would make their lives easier, and we take all that on board when expanding the capabilities of our solution. We have some key announcements coming up later this year, and have already launch two exciting new features this year, as we continue to invest our resources back into developing even more improvements to our technology.
Our support team is also available on the phone, email and live chat, making it easy for customers to get in touch whenever they need to if they encounter any issues or have any questions during set up and throughout using the product.
Further to the above, our other mantra is making sure our products are affordable and do not break the bank. We have one of the most competitive offerings in the market today. It is vital to keep that balance between development outlay and customer affordability. The legacy of the software industry unfortunately is that many companies feel any new software will require a major six-figure investment, and they are often unwilling to take that plunge. Just like our user experience, our pricing is simple and there’s no hidden costs.
We will continue to focus on usability, value for money and most importantly listening to our customers and we are very excited for the future as we continue to develop our offering, and deliver what our growing customer base will need, now and over the coming years.